ENEOS at CES 2025 - Energizing Tomorrow

CES 2025
ENEOS is pleased to announce that we have exhibited at CES® 2025, the technology trade show held in Las Vegas, Nevada, USA, from 7 to 10 January, 2025.
The ENEOS Group is conducting various initiatives to achieve its Long-Term Vision of taking on the challenge of contributing to both a stable supply of energy and materials and the realization of a carbon-neutral society.
The ENEOS Group has contributed to the development of communities through creation and innovation in energy, resources, and materials, and will continue to help to ensure a vibrant future.
Based on the Group slogan “Supporting ‘today’s normal,’ taking the lead for ‘tomorrow’s normal,’” which succinctly expresses its strong determination, ENEOS introduced some of its proprietary technologies at CES 2025.
【Booth Overview 】
Date: Tue. 7th January, 2025 - Fri. 10th January, 2025
Venue: Las Vegas Convention Center (LVCC), Las Vegas, NV
Location: LVCC North Hall booth#9827

Contents
Exhibition Concept
We have always pursued transformation in energy, resources, and materials to contribute to the realization of a sustainable society.
Now, we are collaborating with various partners and technologies to take on the challenge of achieving a stable supply of new energy and materials and a carbon-neutral society.
Energizing Tomorrow
“Clean Energy Circle”
For the CES 2025 exhibition, we have developed a new graphic element called the “Clean Energy Circle.” The circular element is designed to represent a collection of clean energy, like air, that is generated and circulates forever.
Purpose of the Exhibition
ENEOS possesses globally unique and useful technologies in the hydrogen domain, such as Direct MCH®, and is also expanding its CCS/CCUS business overseas, among other initiatives. To build the next generation of businesses in these carbon-neutral domains, we aim to expand our network of partners. To do this, ENEOS exhibited at CES 2025 to increase global recognition and understanding of the ENEOS brand.
We are also globally expanding our products such as server cooling oil, which is expected to see increased demand with advancements in AI, lubricants for drive systems of EVs and HEVs, and plant-based lubricants, and aim to leverage these products to develop global customers.
Exhibition Content
At CES 2025, which is our third time in attendance (and the first time for ENEOS Holdings), we exhibited the world’s first successfully verified Direct MCH® technology as a major step toward achieving a hydrogen society. In addition, through exhibits of various technologies geared toward a carbon-neutral society, such as synthetic fuels, lubricants, and CCUS (Carbon dioxide Capture, Utilization, and Storage) research and development case studies, we conveyed to the world that we play an important role in the construction of a sustainable society as an energy company originating from Japan.
Hydrogen Supply Chain
MCH
The strategy involves producing MCH overseas, transporting it to Japan, and then receiving it at ENEOS refineries to distribute hydrogen to local consumers. By utilizing the existing infrastructure as is for the hydrogen supply chain, costs are reduced, contributing to the early implementation of hydrogen in society and providing advanced hydrogen solutions.
Direct MCH®
ENEOS is pioneering research and development in hydrogen carriers. ENEOS’s proprietary Direct MCH® technology enables MCH to be produced by a simple process with only an electrolyzer. It is drawing attention as the world’s first attempt to reduce capital investment and improve energy efficiency and is establishing a leading role in the inexpensive supply of hydrogen.
Synthetic Fuels
A clean liquid fuel called “synthetic fuel” is made from just two raw materials: CO₂ captured from industrial emissions or the atmosphere, and hydrogen derived from renewable energy. It is possible for this fuel to replace conventional fuels. As a next-generation fuel, it can be introduced globally with minimal initial investment, as it enables the continued use of existing infrastructure and transportation methods, not only in mobility but across multiple sectors.
CCS/CCUS
Amid the promotion of CO2 reduction as a measure to combat global warming*, ENEOS Xplora, which has been responsible for the development and production of oil and natural gas within the ENEOS Group, is leveraging its strengths in subsurface technology to pioneer CCS—separating and capturing CO₂ and injecting it underground for storage—and CCUS technology, which not only injects the captured CO2 underground but also reuses it. ENEOS Xplora has already commercialized the Petra Nova CCUS project in Texas, USA, and these efforts position ENEOS Xplora at the forefront globally.
* According to the International Energy Agency (IEA), CCUS is expected to account for 15% of the CO₂ reductions needed by 2070.
Lubricants
ENEOS GX Series
ENEOS is advancing its contribution to a carbon-neutral society with the launch of the ENEOS GX (Green Transformation) Series. Utilizing 100% plant-based biomass base oils, this series reduces CO₂ emissions throughout the product lifecycle—from raw material procurement to product shipment—significantly compared to general products. Additionally, our proprietary technology allows the GX Series to maintain high energy-saving performance and long-lasting durability.
EV/HYBRID Series
Leveraging extensive experience in automotive lubricant development, ENEOS has created our own unique EV Fluids, innovative lubricants specifically designed for the drive systems of electric vehicles (EVs) and hybrid vehicles (HEVs).
ENEOS IX Series
With the rapid development of digital technology such as generative AI, power consumption in data centers is increasing. This can largely be broken down into the increase in power consumption due to increased server capabilities and the increase in power consumption to cool the increased heat generated by such increased capabilities. Regarding the latter in particular, it is possible to reduce power consumption by optimizing cooling technology. The ENEOS IX series is an efficient cooling fluid in server cooling systems.
Thermal Grease
ENEOS has been developing thermal grease, a type of thermal interface materials (TIM). ENEOS Thermal Grease achieves high thermal conductivity, prevention of contact defects, and excellent workability by leveraging the grease manufacturing technology and additive compounding technology we have cultivated to date. It contributes to advanced digitalization and energy saving in next-generation electronics.
Basic Chemicals
ENEOS is advancing its green chemical business to contribute to reducing environmental impact and promoting resource recycling. Green chemicals are innovative raw materials, which are divided into two types: Biomass-based products (Chemical products utilizing materials such as used cooking oil and residues from non-edible plant oils) and recycled products (Chemical products leveraging oil-derived waste plastics as raw materials).
Chemical Recycling
ENEOS is collaborating with Bridgestone Corporation to develop a set of technologies for "chemical recycling technologies that enable precise pyrolysis of used tires*".
*This article is based on results obtained from a project commissioned by the New Energy and Industrial Technology Development Organization (NEDO).
Biofuels
ENEOS will contribute to the realization of a carbon-neutral society through the practical implementation of the production thechnology of cellulosic bioethanol which is expected to be used as automobile fuel, raw material for chemical products, and jet fuels.
Matlantis™
Matlantis™ is a cutting-edge, universal atomic-level simulator jointly developed by ENEOS and Preferred Networks.
It incorporates a proprietary Neural Network Potential (NNP) based on AI deep learning technology, and it reduces the calculation cost used for physical simulation significantly. When it is combined with the Global Reaction Route Mapping (GRRM) program for automatic exploration of chemical reaction pathways, it creates breakthroughs in the discovery of new chemistry.
Press Kit
Factbook(Company Brochure)
ENEOS Group company movie
ENEOS Group Long-Term Vision movie
ENEOS Group Hydrogen Supply Chain movie